Everywhere we look in today’s world, we are bombarded by messages. Street signs, logos, advertisements, texts, emails. An endless stream of communication: important, insignificant, and everything in between. They are all demanding of our time. “Alpha” is no different. It demands of one’s time as much as any other stimuli confronting us throughout our days. Its messages may be necessary, or they may not be. Only through the commitment of time can one determine the importance of its messages, as it demands such in order to decipher and differentiate the multiple messages contained in its display.
